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Industry insights that will optimize your success.

cpg, wholesale sales, B2B sales, sales growth, grocery store, sales strategies, order management, distribution, Canadian distribution, supply chain management, personas

From Guesswork to Growth: How Buyer Personas Drive CPG Success

Marcia Woods

Jun 19, 2025 3:43:00 PM

Why Every CPG Brand Needs Buyer Personas to Grow Smarter

cpg, wholesale sales, B2B sales, sales growth, grocery store, call cycles, wholesale POS, wholesaler, order management, retail distribution, supply chain management

Marcia Woods

Jun 19, 2025 3:02:21 PM

Why Call Cycles Are the Unsung Hero of Wholesale CPG Growth

distributor, wholesale sales, cashflow, retail, B2B sales, grocery store, call cycles, SaaS, tech startup, crucible moments, POS, wholesale POS, wholesaler, order management, 3PL, Canadian distribution, retail distribution, supply chain management, retail supply chain

Marcia Woods

May 21, 2025 1:19:07 PM

Stockouts aren’t just a retail issue—they’re a brand issue, costing vendors sales, market share, and...

distributor, cpg, wholesale sales, broker, retail, B2B sales, grocery store, SaaS, resilience, wholesale POS, order management, 3PL, distribution, Canadian distribution, marketplace, retail distribution, supply chain management

Marcia Woods

Apr 23, 2025 11:22:34 AM

When it comes to the retail supply chain, the mantra "Move fast and break things" no longer applies—...

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