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Industry insights that will optimize your success.

cpg, wholesale sales, B2B sales, sales growth, grocery store, sales strategies, order management, distribution, Canadian distribution, supply chain management, personas

From Guesswork to Growth: How Buyer Personas Drive CPG Success

$Picture of {{ content.blog_author.display_name }}$ Marcia Woods

Jun 19, 2025 3:43:00 PM

Why Every CPG Brand Needs Buyer Personas to Grow Smarter

distributor, wholesale sales, cashflow, retail, B2B sales, grocery store, call cycles, SaaS, tech startup, crucible moments, POS, wholesale POS, wholesaler, order management, 3PL, Canadian distribution, retail distribution, supply chain management, retail supply chain

$Picture of {{ content.blog_author.display_name }}$ Marcia Woods

May 21, 2025 1:19:07 PM

Stockouts aren’t just a retail issue—they’re a brand issue, costing vendors sales, market share, and...

distributor, cpg, wholesale sales, broker, retail, B2B sales, grocery store, SaaS, resilience, wholesale POS, order management, 3PL, distribution, Canadian distribution, marketplace, retail distribution, supply chain management

$Picture of {{ content.blog_author.display_name }}$ Marcia Woods

Apr 23, 2025 11:22:34 AM

When it comes to the retail supply chain, the mantra "Move fast and break things" no longer applies—...

distributor, cpg, wholesale sales, retail, B2B sales, grocery store, SaaS, wholesale POS, wholesaler, order management, 3PL, distribution, Canadian distribution

$Picture of {{ content.blog_author.display_name }}$ Marcia Woods

Apr 2, 2025 11:09:27 AM

In today’s fast-paced market, retail distribution is at a crossroads. Traditional distributors are b...

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