CPG B2B Marketplace for Retailers: Discover, Connect and Order Faster

Retailers are under pressure to carry more relevant, local and differentiated products. But finding new consumer packaged goods suppliers is still too manual. Store teams do not have time to search supplier lists, chase reps, compare availability, or manage orders across email, phone calls and spreadsheets.

That is where a CPG B2B marketplace can change the workflow.

Purchs helps retailers discover new suppliers, connect with them instantly and place orders in seconds — by web or text.

Discover Products Available in Your Market

Not every product is available everywhere. Purchs uses location-based availability, also called geofencing, so retailers only see products and suppliers that serve their market.

In plain terms: if a product is available in your region, it can show up for you. If it is not available where your store operates, it does not clutter the buying experience.

This makes discovery faster and more practical for busy grocery and specialty retail teams.

Connect to Vendors Instantly

Once a retailer finds a supplier they want to work with, Purchs makes it easy to connect. No long onboarding cycle. No back-and-forth just to start a conversation.

Retailers can discover a vendor, connect, and move toward ordering in the same workflow.

Order in Seconds by Web or Text

After a retailer is connected to a supplier, ordering becomes simple.

They can order through the Purchs web platform or by text using Purcy, our conversational ordering assistant. Purchs turns the order into a structured purchase order and routes it to the supplier.

That means retailers can move from product discovery to repeat ordering without adding another manual process.

Why This Matters Now

B2B buying is moving online. DHL reports that 78% of global B2B retailers expect website sales to grow over the next three to five years, and 61% are already using artificial intelligence across their ecommerce platforms.

In North America, the B2B ecommerce market is estimated at USD $6.14 trillion in 2026 and projected to reach USD $14.49 trillion by 2031.

At the same time, Canadian shoppers are actively looking for local products. A 2025 KPMG Canada poll found that 93% of Canadians want retailers and grocery stores to identify and promote Canadian products, while 85% said trade tensions prompted them to support more local producers or companies.

Retailers want to respond, but they need a faster way to find and order from the right suppliers.

Purchs Brings Both Sides Together

For retailers, Purchs makes it easier to discover products that are actually available to them.

For CPG suppliers, Purchs creates a lower-friction way to get discovered by the right stores.

And for both sides, Purchs reduces the manual work required to start doing business.

That is the real value of a modern CPG B2B marketplace: not just listing products, but helping retailers and suppliers connect, transact and build repeat ordering relationships.